Copyright © 2006-2009
Haven’t heard of the Evian Roller-skating babies? The advert which appears on YouTube featuring roller-skating babies has become a sensation with almost 4 million views and a case in-point for social media distribution of otherwise traditional media campaigns.
Too cute babies in vests and nappies perform skate park stunts to the hip-hop backing track of Sugerhill Gang’s (Daddy-O, Hi-C, Kool Moe Dee) - Rapper’s Delight Lyrics.
The 60-second film was shot at London’s Pinewood Studios as part of mineral water brand Evian’s ‘Live Young’ international TV and web video campaign. No date has yet been set for it to be shown on British TV.
On selling Evian drinkers a, “dream” director of brand Michael Aidan said: “In the majority of countries in recent years, our communication has been very fact-based.
READ FULL ARTICLE CLICK HERE Copyright © 2006-2009
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